Greeneration at AgraME 2025: Shaping the Future of Vertical Farming in the MENA Region
MENA — Daria Shchurik, Head of Marketing and Growth at Greeneration, joined leading experts at Agra Middle East 2025 to discuss the economics, scalability, and future trajectory of vertical farming across the Middle East and North Africa.
On 7 October, Greeneration participated in the region’s premier platform for sustainable agriculture and agri-tech innovation. Daria contributed to the panel “Vertical Farming and the Rise of Layered Agriculture”, moderated by Luke Hutson, Chief Editor at New Ag International (UK).
The discussion highlighted how controlled-environment agriculture (CEA) is becoming essential to food production in urban and desert environments, addressing land scarcity, water constraints, and food security challenges.
Panel Highlights
- Hydroponics, aeroponics, and multi-tier vertical farming systems
- Water efficiency and reduced chemical inputs
- Operational efficiency, energy management, and ROI considerations
- Urban and desert-based CEA success stories in the MENA region
- Policy frameworks enabling large-scale adoption
Greeneration shared insights on sustainability, innovation, and commercial scalability, emphasizing the evolution of vertical farming from pilot concepts to viable production infrastructure.
“The future of farming lies in precision, collaboration, and innovation for ultra-fresh locally grown food available to everyone.”
Market Insight
Despite energy cost pressures, successful vertical farms fall into two categories:
- Large-scale operators achieving cost optimization
- Producers focused on premium, high-margin crops
AgraME 2025 brought together global stakeholders shaping the region’s transition toward climate-resilient agriculture. Greeneration’s participation reinforces its role in advancing smart farming systems in the UAE.
About Greeneration
Greeneration is a Dubai-based high-end vertical farm specializing in premium edible flowers, specialty leaves, and microgreens for the luxury HoReCa sector. The company focuses on hyper-local, same-day harvested produce using soil-free controlled-environment systems.
The farm collaborates closely with chefs to deliver customized crops while reducing water use, lowering carbon footprint, and strengthening regional food security through local production.
This coverage is part of ongoing Agri-Food Tech News reporting on FoodTech events and CEA innovation.