Agri-Food Tech News
PepsiCo and Unilever Launch “STEP Up for Agriculture” to Speed Regenerative Practice Adoption
USA — Global food and beverage leaders PepsiCo and Unilever have announced the STEP Up for Agriculture initiative, a joint effort designed to help farmers adopt regenerative practices faster and more effectively.
The collaboration combines financial support, local partnerships, and standardized data frameworks to bridge the gap between sustainability goals and real on-farm execution.
The Core Problem:
Farmers are being asked to adopt soil-health practices—like reduced tillage, cover crops, and diverse crop rotations—but often face steep up-front costs, new management demands, and uncertain short-term yields.
Programs work best when they lower friction points: clear local agronomy guidance, simple paperwork, fair cost-share models, and transparent evidence that these practices deliver returns within three to five seasons.
What STEP Up Proposes:
- Channel funding and technical training through trusted local farmer-facing organizations in each region.
- Standardize data collection so growers aren’t forced to duplicate reporting for multiple corporate buyers.
- Provide a flexible menu of regenerative practices tailored to regional systems—from corn/soy belts to vineyards and specialty vegetables.
- Improve access to transition finance and equipment for farms in the early years of adoption.
Value to Brands and Farmers:
For brands, STEP Up delivers supply-chain risk mitigation and credible Scope-3 emissions progress. For farmers, it offers practical tools, peer support, and downside protection during transition years. The ideal outcome is measurable environmental progress—improved erosion control, water retention, and nutrient efficiency—without forcing rigid, one-size-fits-all compliance rules.
What to Watch:
- Whether local partners receive enough budget and autonomy to tailor support to real conditions.
- How data privacy and ownership are handled—who controls and views field-level metrics.
- Whether cost-share rates truly reflect regional economics rather than broad national averages.
Net Impact:
By aligning corporate resources around farmer-first delivery models, PepsiCo and Unilever are attempting to move regenerative agriculture from pilot to practice—one region, one field at a time. If executed effectively, the STEP Up framework could serve as a blueprint for other multinationals aiming to balance sustainability commitments with on-the-ground realities.