Effective Sales Training Puebla 2026
June 2nd to 4th, 2026 — From June 2nd to 4th, the Effective Sales Course was held in Puebla, hosted at the facilities of our distributor Agro Líderes. This training was aimed at boosting the professional development of our sales teams and strengthening their knowledge of the solutions that the brand offers to the agricultural sector.
Throughout the sessions, participants expanded their knowledge of our portfolio of tractors, implements, spare parts, services, financing schemes and support tools, with the goal of providing more specialized attention and generating a better experience for our customers.
The training was notable for the active participation of the attendees, who demonstrated great interest in strengthening their sales skills and sharing best practices to face the challenges of an increasingly competitive market.
These efforts reflect the importance the brand places on continuous training, teamwork, and the development of a network of distributors prepared to offer reliable, innovative solutions aligned with the needs of the Mexican countryside.
