Mowi to Complete Smart Farming Roll-Out Across Key Units Within Five Years
June 3, 2026
Salmon aquaculture leader Mowi has announced plans to complete the roll-out of its Smart Farming technologies across its largest farming units within the next five years.
BERGEN, Norway — June 3, 2026 — Mowi, the world's largest producer of farm-raised salmon, has announced plans to roll out its suite of Smart Farming technologies across all major farming units over the next five years, with operations in Norway leading the transition.
The expansion is part of the company's "Mowi 4.0" strategy, which aims to digitalize and automate the salmon aquaculture value chain to maximize resource efficiency, minimize waste, and improve fish welfare.
Smart Farming Technology Suite
Mowi's technical division has developed an integrated digital aquaculture ecosystem that features:
- AI-Driven Monitoring: Real-time tracking of biomass, automated sea lice counting, and machine learning models to assess overall fish health.
- Precision Feeding: Automatic feeding systems linked to behavioral sensors to prevent feed waste.
- Biological Control: Next-generation underwater cameras and specialized lasers utilized to manage and eliminate sea lice populations.
- Advanced Infrastructure: Subsea farming systems and closed containment designs optimized for post-smolt production.
Operational and Sustainability Benefits
Beyond improving fish growth rates, the digital transition is designed to optimize Mowi's sustainability metrics. By implementing Remote Operation Centres and automated water quality sensors, the company can manage offshore pens from shore. This reduces the frequency of physical inspections by service vessels, lowering fuel consumption and associated greenhouse gas emissions. Automated net-cleaning robots also help maintain optimal water circulation and oxygen levels in the pens.
Mowi's Global R&D and Technical Department, comprising 17 specialists spanning veterinary medicine, data science, marine biology, and engineering, is overseeing the deployment.
Source: Mowi Official Press Release
